Thursday, March 30, 2017

Nick Swaggert - Separating Veterans’ Work and Politics: The Minefield of Social Media

Nick Swaggert is a Veteran of the Marine Corps who served since 1999 as an infantryman and was deployed twice to Iraq. He is Vice President of Business Operations for Better Futures Minnesota, a non-profit dedicated to employment of men with a history of incarceration, homelessness, poverty, and other challenges to help them achieve self-sufficiency and a better future. Nick is a Pat Tillman Military Scholar and currently serves as a company commander in the Marine Corps Reserve. He is also a 2015 Veterans’ Voices Awardee.

I recently interviewed a candidate for a role at my organization. Following the interview, I reviewed their LinkedIn profile to better understand their professional background. Unfortunately, it was laced with numerous controversial comments about both political and social topics. This type of personal posting on a professional social media site gave me pause as I considered hiring them. The conflict occurs when personal opinions and professional experience co-mingle.

The organization I work for is non-partisan by nature. A visitor to our organization suggested that we post some politically-charged signage that aligned with some of our values. The challenge was that it did not align with ALL of our values and certainly ostracized a group of our stakeholders. My boss quickly dismissed the idea as he has a deep understanding of risk in mixing business and politics.

As a reserve military officer, I am constantly reminded of the need to separate work and politics. Department of Defense Directive 1344.10 itemizes what a service member can and cannot do, and specifically forbids a uniformed military member from publicly endorsing a political party or candidate. The challenge is that when you associate with a controversial topic in a public space—television, social media, or at a public rally—the perception can be that you are a spokesperson for your professional organization. Cyberspace is not a private forum to share your opinions and thoughts with no consequences. It is a space open to the public, even in so-called “private” rooms. This is especially true in the modern world of blog posts, Twitter, LinkedIn, and Facebook.

I believe engaging in a thoughtful, literate discussion means that we respect others’ opinions, ideas, and challenges. We must be mindful of the perception that personal posts can be interpreted as representing our professional careers. Consequences exist in public spaces; cyberspace is a public space.

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